The Trading Pit is a pioneering prop trading company that operates globally, spanning over 160 countries. Setting itself apart from traditional brokers, Trading Pit introduces prop trading as a cutting-edge concept in the fintech industry. The concept is straightforward: Once a Challenge is passed successfully, The Trading Pit offers Earning Accounts, allowing them to start trading solely on demo accounts with virtual trading assets.
Successfully meeting the Profit Targets yields payouts and unlocks an upgraded account with a more extensive capital base. As clients enhance their skills, they progress through various account levels and can retain up to 80% of their profits. The goal is account growth and maximising earnings. The better you become, the more options you unlock.
The Trading Pit approached us in 2022 with the goal to broaden its reach and expand its business.
The Trading Pit’s goal was to globally boost brand awareness, expand active accounts, and attract unique trading experience enthusiasts. In response, we crafted a potent PPC strategy to elevate their brand presence and credibility. By identifying target markets through market research and keyword analysis, we launched focused PPC campaigns for lead generation and conversion, yielding excellent results and instilling confidence in the emerging brand.
Motivated by positive results and our PPC expertise, The Trading Pit extended our collaboration to a social media ‘ignition’ project. Their aim was for us to demystify the realm of paid social media. Having previously relied solely on organic methods, TTP sought to scale their brand, enhance credibility, and pave the way for effective lead generation using social platforms. We began the project with brand awareness campaigns across Facebook, Instagram, Twitter, LinkedIn, and TikTok, successfully engaging a diverse global audience. Building upon this foundation, our focus soon shifted to driving web traffic and cultivating valuable leads.
Moving forward by using multiple ad creatives from scratch to see which ones are working best, we started using all possible selling points we got to get people engaged and attend the event. All campaigns were running simultaneously with almost daily organic content and giveaways combined with out-of-home advertising. In the next stage of the consideration, we pushed through promoting the speakers and the brands attending. After spreading the word, we fully shifted our focus on sales campaigns just 1 month before the event. With online promotion as our primary tool, we concentrated on creating FOMO and a sense of urgency to drive ticket sales.
Over the course of 10 months, our collaboration yielded outstanding results, illustrating the effectiveness of our performance marketing strategies.
+474% INCREASE IN ACTIVE ACCOUNTS
+10142% GROWTH IN E-SHOP REVENUE
Developing a winning multichannel strategy for eCommerce with paid search, video and display ads.
+180% BOOST IN INSTAGRAM REACH
Building a national streetball events brand with paid social, web analytics and PPC.
We specialize in fueling brands’ online growth through performance marketing. Reach out today, and let’s start your journey to success!