Audits & Strategy

Decoding your
marketing strategy

Empower your marketing team with our expert audit and strategy services. Harness our wealth of industry experience to uncover strengths, identify growth opportunities, and create a customised roadmap for success. Let’s work together to boost your marketing performance!

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Sky is the limit.

Struggling to reach your campaign goals? Our performance audits provide a comprehensive review of your marketing objectives, strategy, and execution to guarantee you’re on the right track to success.

We perform a thorough analysis of your activities in PPC, Paid Social, Display, Video, SEO, and web analytics, identifying strengths and areas for improvement—all aimed at enhancing your ROAS (return on ad spend).

If you’re uncertain about the effectiveness of your digital marketing efforts and are looking for ways to improve your performance you came to the right place!

Brands often reach out to us with a mix of frustration and curiosity. They wonder why their PPC campaigns aren’t bringing in the customers they expected. They’re curious about the impact of increasing their budget and how to ensure their conversion tracking is truly capturing every lead.

They’re also looking for ways to improve their paid social ads, understand why their ads might be getting rejected, and ultimately, discover the best path forward to consistent growth. Get your answers.

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Elevate your marketing with expert guidance

Our mission is crystal clear – to guide your marketing team in embracing new digital tools and strategies, and to leverage them with confidence! To achieve that, we offer two digital strategy options:

Digital Strategy at Marketing Nest is all about providing you with a tailored one-time roadmap for your new product, campaign, or even a brand new business where you don’t know where to begin!

Our specialists will collaborate closely with your team to craft an impactful multi-channel strategy that gets the results you desire.

For example, we will advise your team in what tools you should use, best practices in gathering and leveraging data, suggesting campaign structure and advertising channels to use and guide you in driving the conversions you’ve been aiming for.

Digital Consulting is an ongoing service, fully customised for each project. From mastering PPC and paid social to diving into web analytics and uncovering the mysteries of SEO, we provide continuous assistance and training to maximise your digital marketing performance in-house.

Our team will collaborate with you, providing tailored solutions to elevate your digital presence. Here are some ways we can help:

  • Craft a powerful digital multi-channel strategy that aligns with your business goals and maximise your online potential.
  • Master the realm of Google Ads, harnessing search, display, and video banner ads to boost your reach and impact on search engines. 
  • Dominate the paid social landscape, running impactful campaigns across various social media platforms to drive valuable conversions.
  • Dive into the depths of web analytics, setting up a comprehensive customer journey tracking system and extracting valuable business insights from the data.
  • Unravel the mysteries of SEO, guiding your team on the dos and don’ts to make your website shine brightly in the online realm.

Digital consulting process.

We value collaboration and mutual success, so here’s what you can expect with our ongoing digital consulting service:

Discovery

We begin every project with a thorough analysis of your brand and business to uncover your pain points and challenges. By understanding your unique needs, we can identify the best course of action and the next steps to take for achieving digital success.

Strategy

We will strategise and develop a comprehensive roadmap tailored to your business objectives. This strategy will be the foundation of your digital success, incorporating key activities and measurable goals to ensure you reach and exceed your targets.

Training & delivery

As part of our commitment to your success, we offer training sessions to familiarise you and your team with any new tools or software required for your digital campaigns. We will work closely with you to implement these strategies, ensuring a seamless and effective delivery of your campaigns.

On-going help

Our partnership extends beyond the initial implementation. We offer ongoing assistance, helping you analyse the results of your new strategies, providing valuable insights, and ensuring continuous improvements to maximise your digital marketing performance.

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Paid advertising

We specialise in paid advertising, often referred to as PPC, across search engines, social media, and the open web, focusing on your desired results, whether it’s brand visibility, subscriptions or sales.

Web analytics

We meticulously investigate your website for improvements and provide detailed insights. Additionally, we set up tracking across your website and advertising platforms to monitor and measure your desired actions. This is crucial for boosting conversions and advancing your business.

SEO

There is no off-the-shelf SEO solution for any business. We conduct thorough site audits and determine the right SEO improvements to enable your website to speak to search engines across devices and boost conversion rates. 

Boost your marketing performance today​

We love helping companies grow their revenue online. Get in touch, and we’ll craft a personalised proposal just for you.

Learn how to improve your digital performance.