Web analytics

We analyse digital marketing data. We love it, and we’re pretty good at it too. We use data to help you make smarter decisions. We cut through the noise and present those gems of information that are most valuable to you. We also put you in the powerful position of understanding how your customers are thinking and acting online. Priceless.


Maximise performance with web analytics

business intel

Wish there was a way to gather and transform data from online channels into valuable business insights? There is, and it’s called data analysis. This powerful technique, whether referred to as web analytics, data analytics, or plain data analysis, empowers you to gather, analyse, and interpret data from various online sources. The result? Informed marketing decisions at your fingertips.

Work with certified experts

At Marketing Nest, our Google Certified analytics experts take data analysis to the next level. Systematically drilling down and examining data, we uncover essential insights about your audience’s interests, preferences, and behaviors in the digital space. These data-driven insights, not only improve your current client experience but also can uncover new trends and revenue opportunities, ensuring the most profitable outcomes.

How predicting trends boost performance

See the big (and small) picture

By employing tools like Google Analytics 4 and its machine learning technology, you can bridge gaps in understanding customer behavior when cookies and other identifiers aren’t available. This offers a clearer picture of your audience, enabling better decision-making, even when individuals opt out of sharing data.

Tailor content to your audience

A big part of connecting with users is ensuring they see content that is relevant to them. By diving deep into your analytics, we customize the content to target specific users, which is one of the best ways to grab attention and hold interest.

Increase business productivity

You can make your market spend work harder for you just by knowing who is buying your products, how they got to your site and how they behaved once they got there. With powerful information like that, you can make better decisions about which products to push, improve, and even drop from promotion entirely.

Drive effective decision making

The amount of data available can be overwhelming. With the right reporting techniques, however, this mesh of data can give direction to your marketing and business development teams. Data analysis can empower your team to make better decisions and choose improved business strategies.

What we deliver

Whatever market you’re in, website analysis is critical for your success. Optimising your website performance is no longer an option, it’s a necessity. From identifying obvious tweaks to digging deep enough to uncover valuable insights, we are thorough with whatever we do. This is the only way you can get the conversions you need to take your business to the next level.

We run an exhaustive audit to make sure your existing web analytics are in place and aligned with your overall goals.

We set up and configure your web analytics account so you can track what’s relevant and evaluate your online marketing activities.

Our customized dashboards give you vital marketing performance data so you can monitor how your website, ad campaigns and social media are performing in real time.

We discover the route users take to conversion and make it more efficient. We do that by continuously tweaking the conversion funnel until it is just right.

Our process

Analysing inbound traffic and data to fine tune conversion funnels.

Analytics is a lot more than data. It can help businesses focus their efforts and reach their goals faster. Which is why we take analytics very seriously, starting with a solid grasp of each client’s business needs and plans. When it’s time to look at the numbers, we focus not just on individual events, but on the stories behind them. That’s how we transform raw data into a complete picture of user behaviors that drives serious conversions.

Understand your business

We’ve never planned a strategy or campaign without getting to know our clients first. That’s because each client has unique needs, budget constraints and business goals.

Conduct an

Numbers and figures are useful, but only if you read them in the context of a complete strategy. We explore the meaning behind the numbers and use that to drive quality traffic with the potential for solid conversions.

Understand the findings

Understanding your data means understanding why your users made the choices they did. We dive deep to weed out anything that isn’t working and to make sure the good things happen again and again.


One of the most critical steps in our process is making sure our clients understand what we’ve done. That’s the reason we share reports that are easy to understand and utilise.

More of our services

Paid advertising

We specialise in paid advertising, often referred to as PPC, across search engines, social media, and the open web, focusing on your desired results, whether it’s brand visibility, subscriptions or sales.

Audits & strategy

Not seeing the results you expected from your campaigns? Let us step in to conduct a thorough audit of your PPC and social media efforts, and work with you to refine your marketing strategy’s performance.


There is no off-the-shelf SEO solution for any business. We conduct thorough site audits and determine the right SEO improvements to enable your website to speak to search engines across devices and boost conversion rates. 

Maximise performance with web analytics

Excited to uncover your digital potential? Reach out to us for a no-obligation consultation. Web analytics is where the journey to systematic brand growth begins. We can’t wait to help!

Learn how to improve your digital performance.