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BDSwiss Group
Forex · Financial services

Standing out in a
crowded forex market.

SEOSearch marketingWeb analyticsBest Paid Search Campaign, 2021
+474%Active accounts
+1,171%
ROI growth
+474%
Active accounts
+13%
Funded accounts
−70%
Cost per lead
−31%
Cost per acquisition
//The goal

With more people trading, competition between brokers rose, keyword prices climbed and the market filled with financial ads. BDSwiss wanted more market share, stronger recognition and a better return on its digital investment.

//What we did
  • A multi-network, multi-channel strategy, including search.
  • SEO, search marketing and analytics to follow changing behaviour.
  • Sharper keywords and audiences, and a conversion funnel built around the user.
  • Remarketing personalised to each stage of the funnel, and data-led expansion into new markets.

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