Boosting ROI for a dynamic new player in the Forex industry
In 2016, Tickmill Group enlisted Marketing Nest’s support as a growing Forex broker with a newly established EU branch. Their goals included increasing platform users, ensuring higher year-on-year returns on digital investment, and monthly growth in leads. Fast forward to 2022, our collaborative efforts not only met these objectives but also earned us the prestigious title of having the Best Lead Generation Campaign at the Cyprus Digital Marketing Awards. Read on to discover our journey from a startup to an award-winning forex player with Tickmill!
Our collaboration with Tickmill Group began by identifying the core concern, as their EU branch was new and lacked online presence. We took on the challenge by building an innovative digital strategy to boost Tickmill’s visibility. First, we identified their key international audiences and set up conversion funnels that would help Tickmill attract what they wanted – more traders creating accounts. Following an in-depth analysis, we next focused their advertising strategy on two networks – search and display. The strategy was built on targeting the right audiences, continually optimizing communication with engaged visitors, and expertly managing large budgets.
Within the first 18 months of the project, we achieved every one of the client’s objectives, leading to a 6-year long collaboration.
Fast forward to 2022, our enduring collaboration with Tickmill has resulted in significant improvements in marketing performance. This enduring partnership led to the prestigious Silver award for ‘Best Lead Generation Campaign’ at the Cyprus Digital Marketing Awards, showcasing an incredible journey of achievement and emphasising the strength of our collaboration!
+474% INCREASE IN ACTIVE ACCOUNTS
+60.000 FACEBOOK FOLLOWERS
Expanding a prop trading firm’s digital footprint with PPC and Paid Social
+180% BOOST IN INSTAGRAM REACH
Building a national streetball events brand with paid social, web analytics and PPC.
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