New Year, New Goals! We’ve been proud partners of Cyprus 3×3 from the start, executing annual PPC and social media campaigns tailored to each city to boost the popularity of these urban sports events. Building on the success of 2023’s paid promotion campaign, we were excited to expand our reach even further in 2024 with tournaments in Nicosia, Platres, Paphos, Larnaca, Ayia Napa, and Limassol. By leveraging our expertise, we were able to elevate Cyprus 3×3 to new heights and establish it as a leading sports event in the country.
Following the successful 2023 campaign boosted by paid promotion, we strategically shifted focus to improving the client’s online presence organically. This approach yielded remarkable results, expanding the brand’s reach beyond national borders and gaining international views across five different platforms.
By meticulously crafting casual and “buddy-like” organic content, primarily through Instagram Reels, YouTube Shorts, and TikTok videos featuring tournament players, we successfully engaged a global audience. This shift in content strategy, prioritizing entertainment and relatability over traditional promotional tactics, resulted in millions of views within a 9-month period, showcasing the impact of our efforts during the 7-tournament season.
Building upon the momentum and data-driven insights from the 2023’s successful campaign, our team at Marketing Nest was once again tasked with boosting player registrations, amplifying online brand visibility, and delivering comprehensive web analytics reports to empower the Cyprus 3×3 team in evaluating the success of their annual events.
The 2024 Cyprus 3×3 season was a thrilling experience! With sold-out categories, booming online presence, and packed crowds, it’s clear that 3×3 basketball is on the rise in Cyprus and is ready to compete with international brands. As we look ahead to 2025, we’re excited to celebrate the client’s 10-year anniversary with special promotions and even bigger events!
+180% BOOST IN INSTAGRAM REACH
+10142% GROWTH IN REVENUE
Developing a winning multichannel strategy for eCommerce with paid search, video and display ads.
+60.000 FACEBOOK FOLLOWERS
Expanding the prop trading experience with PPC and Paid Social
We’re all about helping brands find their space in the digital arena. Reach out today, and let’s kickstart our success story!