Giving an up-and-coming media portal a competitive advantage

Making a mark in a competitive industry had an ambitious goal. Becoming a star player in a media landscape dominated by news outlets. This highly challenging feat could only be accomplished with the right digital strategy. We knew that if Alphanews wanted to build public awareness, they needed to reach new audiences and set achievable goals. What we had to do was clear. Design a comprehensive digital strategy that would bring more visitors to the website, keep them engaged, and make sure they returned again and again. That’s exactly what we did.

Areas of focus:


Holistic approach to boost performance

The Alphanews project was not going to be easy. Understanding the significance of connecting with the appropriate audience during crucial micro-moments, we leveraged the power of SEM (Search Engine Marketing), SEO (Search Engine Optimization), and web analytics. We began by segmenting users based on their interests, allowing us to understand their preferences and behaviors more effectively. Armed with this knowledge, we proceeded to implement targeted advertising strategies that precisely targeted the intended individuals with the most compelling messages at precisely the right time. This holistic approach played a vital role in our successful execution of the campaign, ultimately driving engagement and yielding impressive outcomes.


Alphanews success story in numbers

At the end of our initial campaign, we witnessed remarkable progress. We observed a significant increase in both new and returning web visitors. There was a substantial boost in organic visitors, thanks to our SEO efforts. Additionally, the decreased bounce rate and increased time spent on the site were clear indicators of our impressive achievement, especially in Cyprus’s competitive digital media scene.

New Vistors


Returning Visitors


Avg. Time Spent


Organic Queries


Bounce Rate


A great team to work with. Marketing Nest team understood our needs from the first day and helped reach its monthly goal set by both sides so far. We have a Continuous (day to day) collaboration which is leading our business to growth month by month. A great experience so far!
Valentinos Georgiou
Digital Marketer

More success stories



Maximising the digital presence of a leading hypermarket chain with paid advertising, web analytics and SEO.

Singular IT


Developing a winning multichannel strategy for eCommerce with paid search, video and display ads.


Cyprus 3x3


Building a national streetball events brand with paid social, web analytics and PPC

Elevate your marketing performance with us

We love supporting brands in reaching their goals with performance marketing. Get your free consultation and start your digital journey today!

Learn how to improve your digital performance.