Maximising the digital presence of a leading hypermarket chain


Largest hypermarket chain in Cyprus

The Alphamega case study is unique. Alphamega Hypermarkets was already the largest and fastest developing hypermarket chain in Cyprus, with 14 stores island wide. When they came to Marketing Nest, they wanted their digital presence to reflect the offline success they enjoyed in the food retail market. Specifically, they wanted to boost their brand recognition across local digital channels and gain more users for their website. Over the course of 10 months, Nest worked closely with Alphamega’s marketing team to create a digital advertising strategy from scratch, then consistently monitored and evaluated their online performance.

Areas of focus:

Website: Alphamega

A 3-pronged performance strategy

To achieve what Alphamega Hypermarkets wanted, we needed to implement our strategy in three main phases – identifying the issues, setting goals, and coming up with a winning plan of action. First, we zeroed in on the right audiences using a combination of focused search, display, video, and app campaigns, targeting users in the precise timeframes they were looking for specific products. Then, we built and maintained targeted campaigns, using both short-term promotions to highlight offers and extended campaigns that focused on building online brand recognition. Once we’d found the exact audiences we were looking for, we used remarketing tactics to re-engage visitors who had already shown an interest in the Alphamega brand.


The Alphamega success story in numbers

In just 6 months, we transformed Alphamega’s marketing performance by harnessing data-driven insights and crafting effective ads. This led to a significant increase in both new and returning website visitors across all devices and a substantial boost in website engagement!

Website Traffic


Returning Visitors


New Visitors


Web Engagement


Desktop Users


The guys at Marketing Nest have become a key part of our team at Alphamega. We really appreciate their enthusiasm for what we do. Working with them has given us some huge SEO and SEM wins that have resulted in significant revenue gains.
Yiannis Ioannou
Digital Marketing Manager

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