Alphamega Hypermarkets
Food retail
Making an offline leader just
as strong online.
SEOWeb analyticsPaid advertising
Alphamega, the largest hypermarket chain in Cyprus, wanted its digital presence to match its offline success: stronger recognition across local channels and more visitors to its site.
- Built a digital advertising strategy from scratch with the in-house team, then monitored and refined it.
- A three-step method: identify issues, set goals, make a plan.
- Search, display, video and app campaigns timed to when people look for specific products.
- Short promotional bursts for offers, longer campaigns for brand, and remarketing for returning interest.
“The guys at Marketing Nest have become a key part of our team at Alphamega.”