An astonishing 4.8 billion people using social media makes it clear – social channels are the way we stay connected in today’s digital world. From sharing life’s moments to exploring new products and services, people spend an average of 2.24 hours per day on social media. These staggering numbers illustrate the opportunity businesses have to connect, engage, and convert their target audience by embracing social media.
We’ve witnessed the huge potential brands can achieve through paid social advertising. Our social media marketing services are designed to harness this potential and deliver measurable results for our partner brands. We follow a simple yet highly effective philosophy, running full-funnel campaigns that drive optimal results whatever your brand goal currently is.
Social media enables businesses to connect and build relationships with their audience, even when they’re not actively seeking you out. Through strategic targeting and personalised messaging, we ensure your brand reaches the right people at the right time, building relationships that go from discovery and engagement all the way to advocacy.
Standing out in the sea of content is crucial, and our data-driven approach to creativity helps us achieve just that. We continuously test and analyse ad formats, copies, landing pages, and calls to action to grab your audience’s attention, leaving a lasting impression and boosting brand recall.
The ultimate goal of any marketing effort is to drive conversions. With our expertise in performance marketing, we continuously optimise your social media campaigns using data-driven insights. This ensures you get the best possible return on your investment, leading to increased leads, sales, and revenue.
META, consisting of Facebook and Instagram, is the ultimate social media heavyweight. With 3.8 billion monthly users across all age groups, this platform offers opportunities for any business to find their unique user audience. Whilst, the flexibility of ad formats and placements, from feeds and stories to WhatsApp messages, provides numerous excellent opportunities to reach and convert the audience into customers; making META a great starting point for social media marketing for any business.
TikTok has emerged as the fastest-growing social platform, amassing over 1 billion users. Also, Tiktok is the most engaging platform in terms of time spent on the platform! While it may initially appear to be primarily focused on younger users, we’ve witnessed tremendous results across all age groups. So, if your brand can effectively communicate through videos, TikTok is definitely worth dipping your toes into.
LinkedIn is centred around professionals, boasting an impressive user base of 930 million! Thanks to its extremely granular targeting options, allowing you to reach people based on their career demographics such as position, years of experience, skills, and more, this platform tends to be relatively more expensive compared to Meta and TikTok. However, if you are a B2B business or have something valuable to offer to professional audiences, LinkedIn is the way to go!
Advertising on Pinterest is like running ads on a bus that only goes to the mall. With 445 million users across the globe, Pinterest has firmly established itself as the primary platform for individuals seeking ideas in the realms of food, fashion, travel, and home decor. As its selection of ad types continues to expand, Pinterest now offers the same versatility as Meta but at a considerably lower CPC, making it an ideal advertising platform for e-commerce and businesses in the travel industry.
How we helped The trading pit grow a global following and generate leads via socials
Programmatic ads are the epitome of performance marketing, where machine learning algorithms take the lead. They masterfully balance laser-focused targeting with global outreach.
Our end-to-end marketing approach ensures that every facet of your online shop is optimised for peak performance. We analyse, track, advertise and optimise to maximise your eCommerce revenues.
Display and video ads serve as your digital billboards. They broadcast your story to the online world, ensuring it reaches the right audience precisely when it’s most relevant.
Connect, engage, and convert with social media ads! Contact us to schedule a free consultation and enhance your business’s social footprint