February 5th marked our triumph at the Cyprus Digital Marketing Awards, as we took home three prizes. From e-commerce strategies to limited-budget campaigns, our achievements showcase a commitment to peak performance.
Best Use of Social Media with Limited Budget - Cyprus 3x3 (Gold)
The key challenge was to help elevate Cyprus 3×3 as a national basketball event in Cyprus. Our team at Marketing Nest was entrusted with the mission to boost player registrations, enhance online brand presence, increase merchandise sales, and provide web analytics reports to assist the Cyprus 3×3 team in assessing the success of their annual events.
Concluding the 2023 season, all Cyprus 3×3 events were a great success, with most player categories sold out, web traffic and social media channels booming, and spectator numbers on the rise. With the perfect blend of paid advertising and organic social media presence, we achieved incredible results of more than 10 million impressions and more than 1 million reach across all platforms. We were able to increase the generic interest of spectators and registering players with +244% organic reach on Facebook and Instagram, +248% IG profile visits, and +291% FB profile visits. Our YouTube video campaigns did not stay behind and showed an incredible 192% increase in website traffic. Read more about our winning success story here.
Best Sales Campaign - Singular Computer Systems (Silver)
This award recognizes our team’s innovative approach to e-commerce marketing. After a successful 2022 year, our new strategy was focused on leveraging data-driven insights to optimize website performance, improve targeted marketing campaigns, and personalize the customer experience, we were able to obtain outstanding results that speak for themselves.
Over 12 months, we achieved a 78% higher Average Order Value , an impressive 88% increase in revenue compared to 2022, and a 31.18% increase in Return on Advertising Spend (ROAS).
Best Lead Generation Campaign - The Trading Pit (Silver)
The Trading Pit’s goal was to globally boost brand awareness, expand active accounts, and attract unique trading experience enthusiasts. In response, we crafted a potent PPC strategy to elevate their brand presence and credibility. By identifying target markets through market research and keyword analysis, we launched focused PPC campaigns for lead generation and conversion, yielding excellent results and instilling confidence in the emerging brand.
Impressed by our PPC success, The Trading Pit entrusted us to launch their paid social media presence. Previously relying solely on organic reach, TTP wanted to scale its brand, build credibility, and generate leads. We started with brand awareness campaigns across Facebook, Instagram, Twitter, LinkedIn, and TikTok, engaging a global audience. We then shifted to driving web traffic and leads. Over the course of 10 months, our collaboration yielded outstanding results with a 361% increase in leads, a 74% decrease in Cost Per Lead and The Trading Pit gained 60,000 followers on Facebook, illustrating the effectiveness of our performance marketing strategies.
The Awards Ceremony
Our Commitment to Maximised Performance
We’re thrilled about our DMA awards this year, but more than the awards themselves, we’re celebrating the partnerships we have with our clients. They’re the reason we’re here, and we’re grateful for their trust in us. We’re dedicated to helping them succeed with their digital advertising, and these awards are a reflection of that dedication. We’re really proud of what we’ve accomplished together and excited to see what we can do in the upcoming years!