Tired of reading the same trend predictions every year? Using AI content, influencers, and video content is kinda old news and even tho we agree they are one of the biggest growing practices in content marketing, we are sure you don’t want to read the same blog post all over again and get the same outcome of it. What am I supposed to do with this information? So here are some trends we believe are useful and will help you understand which direction to go in 2025.
Be everywhere, but not the same
Managing different social media channels for your business can be the worst nightmare for the people-pleasers. Being everywhere and being liked by people with a different vibe on more than one platform is challenging, but it is doable. If you play to each platform’s strengths – funny Reels on TikTok, stunning visuals on Instagram, insightful articles on LinkedIn – you’ll connect with the right people in the right place.
Challenges of running on all platforms:
- Time Commitment: plan basics ahead and focus on the trend-jacking
- Define Clear Goals and Objectives: remember quality over quantity
- Identify Your Target Audience on Each Platform: match the vibe of different audiences on different platforms
- Repurpose Content: Adapt and repurpose existing content to suit different platforms, saving time and effort.
Customers are your co-creators
Influencers are useful to get the word out, but imagine your customers doing the talking for you! That’s the power of authentic content. One of our favorite examples is where people are proving that they will share your brand for free if it’s good and you let them do whatever they want. No, we are not talking about the Stanley Cup but last year favorite, none other than Hailey Bieber and Rhode. The brand could be easily used as an example of how to make your product desirable but we want to look more at their community and User-generated content (UGC) which is huge for Rhode. You can see customers sharing their obsession with the products on social media and Rhode is getting free, super-authentic testimonials every day! When real people talk about something, it’s way more believable than any ad we could ever make. Moreover, Rhode is not behind letting the people know that they see them commenting and reposting. This creates a sense of community and that by buying their product you are part of it. It’s a win-win – it spreads the word, makes customers feel special, and builds a stronger community around Rhode. If you need proof just look at their website.
Make Your Product Desirable
“Can’t wait for my armpits to smell like cookies?” I never thought I’d say that either. But here we are. This collab shows how old brands are getting creative to stay relevant. With social media ruling the world, these quirky partnerships are only going to get bigger. The Dove x Crumbl partnership is currently our favourite example in making a product desirable. First, it’s unique – who else is putting cookie scents in their deodorant? Genius! Moreover, they tapped into new audience and nostalgia with the classic cookie flavors, making us feel warm and cosy. Plus, everyone was talking about it on social media, making us feel like we were missing out if we didn’t try it. And to top it off, it was limited edition, so we had to get it before it was gone! This wasn’t just a product launch, it was a whole experience. Dove and Crumbl knew how to tell a story and get us excited, and it totally worked.
- Attention is the Key: In today’s world, everyone’s fighting for your eyeballs. This collab puts Dove front and center.
- Breaking Out of the Box: By doing something unexpected, Dove looks fresh and yummy. This is huge for brands that have been around forever.
- New Friends, New Customers: Collabs let brands meet new people. Crumbl fans are now checking out Dove, and Dove lovers might finally give Crumbl a try.
Quality over quantity - talking about your product is not cool anymore
It slowly started and we are here for it. Do you remember those “good” old days with the typical old formula that people have been doing on Instagram for many years, the perfect feed and high-end photoshoots? We would love to see more of humanizing the brand and focus on relatability, and we can see big brands already jumping on this trend. When creating “human” content, always ask yourself 2 questions: Why are you posting it and would you send it to your friend?
Our personal fave is currently @garbo.zhu who is constantly all over our feed with perfect mix of life journey, experience, and story telling by using well known ‘sandwich method’ – combining visual activity (in her case, pottery) and storytelling. Moreover, she adds relatability by sharing the tea from her personal life, creating feeling you are talking to your big sister and the results? Sold out drops for @grumpykids.studio and grew her community to 1 million followers.
Let us de-influence you, just a little bit
It’s 2025, and we all know social media can be a bit fake. That’s why we love de-influencing and transparency. People are starting to get a little suspicious of influencers and the whole influencer scene. Sure, they still get tons of followers and views, but a lot of people are getting tired of it, and there’s even this whole ‘deinfluencing’ thing happening where people try to talk people out of buying stuff. One of our favourites is Ryanair. We’ve all complained about their legroom, right? They know it! But instead of pretending their flights are as comfy as Emirates, they’re real. They’re relatable, transparent, and even a bit funny about it.
De-influencing isn’t going to kill influencer marketing, it’s just gonna change a few things. Brands will have to get real and offer more transparency. It might be a challenge, but it’ll pay off big time. Marketers will have to get creative and find de-influencers who can help spread the word the right way. And brands will have to listen to their customers – they want a say in what they buy.
Our Verdict
We believe people are just tired of seeing the same perfect picture ads and hearing the same sales pitches. Why should I buy something just because it’s new? We want to see real people, hear real stories, and understand why we actually need this products.
We’re pretty sure the creators who are gonna win next year are the ones who stay true to themselves. They’re not just chasing the next big thing, they’re building real communities. And they’re not afraid to be a little weird or have some fun along the way.
Of course, it’s not gonna be easy, and there’s no magic formula. But we think authenticity is key. People are craving it!