Alright, let’s talk about 2025 ad trends and must-dos! AI’s got our backs, automating the boring stuff and probably giving you more creativity than you have. First-party data is the new black, giving us the gossip on our customers and multi-channel marketing is the key to becoming besties with a mix of people, maximum reach, and engagement. Want to know more? Read the full thing and we can talk later if you need some help. *wink*
Work smarter, not harder
In 2025, AI will keep revolutionising the way we create and optimise ads. Who would say no to a compelling ad copy, eye-catching visuals, and audiences that are the most responsive to your message?
What’s the big deal?
- Creativity on the Next Level: AI can generate countless ad variations, helping you find the perfect message to resonate with your target audience.
- Data-Driven Decisions: AI analyses crazy amounts of data to identify trends and optimise your campaigns for maximum impact.
- Time-Saving Magic: By automating routine tasks, AI frees up your time to focus on bigger-picture strategies or a double-shot espresso.
Where to Start?
- Platform Power-Ups: Both Google Ads and Microsoft Advertising offer AI-powered tools to streamline your workflow.
- Third-Party Tools: Explore dedicated AI platforms that specialise in ad creation, optimization, and more. Personal faves: AdCreative, Canva and CapCut.
Bada BING Bada boom, get yourself on Microsoft Ads
Microsoft Ads offers a breath of fresh air with its growing popularity and powerful AI tools. Thanks to the partnership with OpenAI, Microsoft is becoming a prime sidekick for both B2B and B2C advertisers.
Why Microsoft Ads?
- Less Competition: Fewer fish in the sea means easier customer catch, lower costs per click and higher visibility.
- Improved AI: Microsoft’s AI-driven tools can help you create more effective ads and target the right audience. For example, Microsoft recently introduced the Pmax campaign type which is much less of a black box than Google’s.
- Premium Ad Placement: Get your ads in front of a high-quality audience on Bing, Yahoo, and other Microsoft properties, such as, Netflix!
So, if you’re looking to boost your PPC performance and reach a wider audience, it’s time to give Microsoft Ads a serious look.
Don’t be single, start to mingle
Scared you’re gonna be stuck with the same people in 2025? Then it’s time to check out the world of multi-channel marketing.
Gone are the days of relying on a single advertising platform. Nowadays guys are all over the place and marketers need to spread their wings and chase customers on the right platforms with different approaches. By combining the power of Google Ads, social media marketing, display advertising, and more, you can create a truly seamless customer experience without being annoying on the platforms where people aren’t looking for you.
- Expanded Reach: By advertising on various platforms, you can reach a broader audience, increase brand visibility,
- Enhanced Brand Awareness: Consistent yet platform-appropriate messaging across different channels reinforces your brand identity and builds trust.
- Improved Customer Engagement: Each platform has its moment to shine! Social media sparks connections, search seals the deal, so being multi-channel gives you the chance to send the right message at the right time, keeping your customers hooked.
Result = Increased Conversions! A multi-channel approach can drive more traffic to your website and ultimately, more sales.
Key Channels to Consider:
- Social Media Advertising: Mix of platforms like Instagram, Facebook, TikTok, and LinkedIn to connect with your audience on a personal level, but as we said don’t say the same thing everywhere.
- Display & Video Advertising: Use visually appealing ads to capture attention and drive traffic to your website.
- Microsoft Ads: Complement your Google Ads campaigns with Bing to reach a unique audience.
Take what’s been shared and use it!
With third-party cookies on the way out and privacy laws tightening the screws, marketers are scrambling to hoard first-party data. It’s the new digital gold rush, and everyone wants a piece of the pie.
In case you forgot, first-party data is information that you collect directly from your customers. This includes data like:
- Customer demographics: Age, gender, location
- Purchase history: Products purchased, frequency and size of purchases
- Website behaviour: Pages visited, time spent on the site, abandoned carts, preferred products
- Email engagement: Open rates, click-through rates
How to Leverage First-Party Data in Your PPC Campaigns:
- Google Ads:
- Enhanced Conversions: Use this feature to improve conversion tracking and attribution by leveraging first-party data.
- Audience Signals: Provide Google Ads with additional signals about your audience to enhance campaign performance.
- Other Platforms:
- Meta Ads: Create custom audiences and lookalike audiences based on your first-party data.
- TikTok Ads: Utilise TikTok’s advanced targeting options to reach your desired audience segments.
- Pinterest Ads: Similar to Meta, you can upload Customer Lists to find your customers on Pinterest enabling you to use remarketing on Pinterest
While it may feel a bit stalky, using first-party data is perfectly fine if you have all the necessary consent from your customers!!
Let’s get wild and actually “trust the process”. Our traditional ways of doing PPC ads will get a glow-up in 2025. With the help of advanced AI, marketers can now tailor ads to specific audience segments based on their preferences, behaviors, and even emotions all you need to do is to choose the right channel and feed the machines with first-party data. Voilà!