So, Netflix is serving up ads now? Don’t freak out, here’s what’s going on.
Remember “Netflix and Chill”? Yeah, things are changing a bit. In 2022, Netflix teamed up with Microsoft to add commercials to their plans, along with some new cheaper options. Basically, it’s all about giving you more choices.
Here's the cool part for advertisers (and maybe annoying for some viewers)
Advertisers get to reach a ton of people on Netflix with their ads. On November 3rd, the plan went live for the United States, United Kingdom, Australia, France, Brazil, Germany, Italy, Korea, and Japan. This partnership marks a significant shift in the advertising landscape, bringing together two industry giants to innovate and redefine digital advertising.
What does it mean?
Well, it opens up a world of possibilities. Imagine being able to seamlessly run your ads not only on traditional platforms but also on Netflix, one of the world’s leading streaming services. This collaboration allows advertisers to tap into Netflix’s vast audience base, reaching viewers in ways never before possible.
But it doesn’t stop there. Microsoft’s platform provides advanced targeting capabilities, allowing advertisers to tailor their campaigns based on demographics, location, genres, and more. With access to comprehensive analytics, marketers can measure the performance of their ads and optimize their strategies for maximum impact.
This collab started off with those classic :15 and :30 second ads, but now you’ve got more options to choose from with :10, :20, and even full-on :60 second ads available globally. Microsoft also added in some new categories like dating, financial services, and pharma stuff to give you more variety. Plus, targeting your ads just got easier—you can now aim for mobile users, explore different genres, pick specific times of day, and keep tabs on who’s watching. And hey, don’t forget about everyone’s favourite Top 10 feature, where you can target Netflix’s hottest series and movies.
Making your life easier, this partnership streamlines the advertising process by consolidating everything under one platform. No more juggling multiple partners or navigating complex procedures. With Microsoft, advertisers have a centralized hub to manage their campaigns efficiently and effectively.
As the partnership continues to evolve, we can expect even more exciting opportunities for businesses looking to expand their reach through video advertising. So buckle up, because the Microsoft and Netflix partnership is set to redefine the future of advertising.
While the blog post keeps it light, adding ads to Netflix is a change that viewers will have mixed feelings about. There are definite perks for us, advertisers, with wider reach and better targeting. However, viewers might find the commercials disruptive. The new ad tiers with lower prices might be a good compromise for some. Ultimately, it’s a new chapter for Netflix, and how it plays out for viewers will depend on how well advertisers manage the ad experience.