Elevating digital presence and generating quality leads on a tight budget
Established in 2004, Sabbianco Properties is a prominent real estate agency in Cyprus, with offices in Nicosia, Limassol, Larnaca, and Paralimni. Renowned for its highly trained and experienced personnel delivering exceptional customer service, Sabbianco sought to elevate its digital presence and boost online contact requests. To achieve this, they enlisted Marketing Nest’s expertise. Our mission was clear: enhance Sabbianco’s visibility online and increase the number of contact form submissions and phone calls. This fruitful collaboration not only achieved these objectives but also earned us a Silver award for ‘Best Results with Limited Budget’ at the Cyprus Digital Marketing Awards 2022!
Website: Sabbianco Properties
Knowing that online leads is one of the most expensive types of campaigns, achieving this goal within a limited budget made the campaign challenging. To address this obstacle, we chose the most cost-efficient campaign formats such as search and performance max on Google Ads. We knew that this approach will allow us to reach the biggest number of potential customers interested in real estate, increasing Sabbianco’s visibility and driving lead generation effectively.
From the very beginning we recognized that customers interested in purchasing property require a significant amount of information and touch points before contacting the agency. To address this, we used a variety of different mediums such as search, email, discovery and display to create a sufficient number of touchpoints for interested audiences. We also focused on utilising creative content and used a combination of videos, graphics, and text on relevant channels, tailored to convince customers to contact Sabbianco. This use of multiple channels allowed us to reach a diverse group of customers at different stages of the property buying process, resulting in an increase in online presence, conversion and lead generation rates.
In just 6 months, we’ve transformed Sabbianco’s marketing funnel to boost their online presence and generate leads on a limited budget. This effort earned us a Silver award at the Cyprus Digital Marketing awards in the ‘Best Results with Limited Budget’ category.
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