A sold-out event that began
with no audience.

Sell tickets to a marketing event on 16 October 2024 that began with no audience, no awareness and no one to spread the word.

• Friendly, informal social ads to build awareness, with several creatives tested to find the best performers.
• Near-daily organic content, giveaways and out-of-home advertising running alongside.
• Speakers and brands promoted in the consideration stage, with representatives from Meta, Google, LinkedIn and Microsoft.
• About a month out, a full shift to sales campaigns built on urgency.