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Cyprus 3×3 · 2024
Sport · Events

From paid reach to a following
of its own.

PPCPaid socialOrganic socialWeb analytics
+132%Reach
+170%
Video views
+132%
Reach
+22%
Ad clicks
+22%
Page visits
+15%
Engagement

Sold-out categories across the 2024 season.

//The goal

After a paid campaign in 2023, Cyprus 3×3 wanted to grow further: more player registrations, more online visibility, and analytics to judge each annual event.

//What we did
  • Annual PPC and social campaigns tailored to each host city: Nicosia, Platres, Paphos, Larnaca, Ayia Napa and Limassol.
  • A shift toward organic presence, with relaxed, entertaining Reels, Shorts and TikToks featuring the players.
  • Web analytics reporting after every event.
“They were absolute pros, and the outcomes were outstanding.”
Evripides Manoullos · Co-Founder & CEO, Cyprus 3on3

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